We didn't set out to become a manufacturer.

When we opened our first reformer studio in London, we did what every new studio owner does: we went looking for machines. What we found was an industry that treats studio-owners as an afterthought.

On one side sat the licensed equipment model. Beautiful machines — with someone else's name on them. Buy in, and you're paying licence fees to put another brand on your own studio floor, funnelling your marketing spend into building their name, and paying thousands per instructor for the privilege of teaching on equipment you already bought.

On the other side sat the overseas factory route. Cheaper, yes. But we learned what "cheaper" costs. Parts sourced from a rotating cast of vendors, so the wheels that arrived in March didn't match the wheels that arrived in June. Handles came back the wrong size. Platforms didn't fit. And behind it all, people who have never once lain on a carriage, making Pilates equipment the way you'd make patio furniture: to a drawing, with no idea what any of it was for.

So we did the thing nobody in this industry does. We built our own manufacturing line.

Not because it was easy — because it was the only way to get a machine we'd stake our own studios on. Today, every machine we sell runs full class schedules in our own premium studios first. Fifteen-plus classes a day. Real bodies, real instructors, real wear. When we tell you a strap, a spring or a rail holds up, it's because ours already have.

And because we've sat on your side of the table, we run this business by one rule: we will never do to you what the industry did to us.

Your designs stay confidential — we sign an NDA before we share anything. Your machines carry your logo and only your logo; you will never find our branding on your equipment, and we will never use your studio's name to win our next client. We will never compete with our own manufacturer for the method, the brand, or the customer.

Speak to someone who practises Pilates — not someone who just makes machines.