Comparison
Licensed equipment vs us.
Their brand all over your machine
Buy licensed equipment and you’re not allowed to put your own name on it — every class you teach promotes their brand, on equipment you paid for, inside the studio you built.
Your logo. Only your logo.
Your custom logo on the frame is included with every machine. No manufacturer branding anywhere. Nobody who walks into your studio will ever see our name.
You fund your own competition
Every pound of marketing you spend builds their brand — a brand that sells the same machines to the studio opening across the street, and has been known to open its own studios in your market.
We never compete with you
We don’t sell a method, we don’t license a name, and we’ll never tell prospects which studios run our machines. Your market position stays yours.
Licence fees, forever
Ongoing licence fees just to keep using equipment you already bought — plus thousands per instructor for mandatory training, subject to availability.
Buy it once. Own it outright.
No licence fees, no per-instructor charges, no lock-in. Train your team on your method, your way.
6-month lead times
You’re forced to order before you’ve secured a lease — or pay months of storage on machines with no studio to go to. A serious risk when you’re signing a new site.
30 days, timed to your fit-out
Order against a signed lease, not a hoped-for one. And if your site slips, we hold your machines in free factory storage for 90 days.
Partnerships that end in court
The category’s history of manufacturer-studio disputes is public record. Building your business on someone else’s equipment licence is a legal exposure, not just a line item.
A supplier, not a landlord
You buy machines. We build them, ship them and support them. There is no licence to revoke, no terms to renegotiate, and no brand relationship that can be terminated out from under your studio.
No customisation
One look, one spec, one badge — theirs.
Configured to your studio
Frame colours, custom colourways, carriage upholstery, platform designs from our in-house designer, grips, ropes, poles — down to your own unique machine concept, sampled and built.
Own your floor
Machines that are entirely yours.
From £4,500 per machine with your branding included — a fraction of licensed-equipment pricing, with no fees after the invoice.